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PRIVACY POLIC & SAFETY

  1. Introduction- Melt&Fuze operates an online store offering anime-inspired apparel, candles, soaps, and accessories. We are committed to protecting your privacy and personal information. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and your rights and choices regarding your information.

  2. Information We Collect- We collect information to provide, improve, and personalize our services. Types of information we collect include:

  • Information you provide to us:

    • Account details: name, email address, password, shipping and billing addresses, phone number.

    • Orders: products purchased, quantities, payment method (non-sensitive data; see Payment Information), order history, notes, gift options.

    • Communications: messages, inquiries, customer support interactions.

    • Reviews and feedback you submit.

  • Information automatically collected:

    • Device and usage data: IP address, browser type, operating system, 

    • Site activity: pages visited, search terms, products viewed, items added to cart, cart abandonment.

    • Location data: approximate location derived from IP (with user consent where applicable).

  • Information from third parties:

    • Payment processors (e.g., payment transaction data sufficient to process orders).

    • Shipping carriers (tracking information).

    • Analytics and advertising partners (anonymous or aggregated data as allowed).

  1. How We Use Your Information We use your information to:

  • Process and fulfill orders (payments, shipping, communications).

  • Manage your account (provide access, notify about changes, reorders).

  • Communicate with you (order updates, marketing communications if you opt in, surveys).

  • Personalize your experience (recommendations, targeted content).

  • Improve our products, services, and website (analytics, quality assurance).

  • Prevent fraud and protect our rights and safety (verification, risk assessment).

  • Comply with legal obligations (tax, accounting, regulatory requirements).

  1. Sharing Your Information We may share your information with:

  • Service providers: payment processors and shipping ONLY.

  • Legal and safety: to comply with laws, respond to lawful requests, enforce our policies, or protect rights and safety.

  • Affiliates: within our corporate group for the purposes described in this policy.

  1. International Data Transfers If you are outside the country where Melt&Fuze operates, your information may be transferred to and processed in other countries, including jurisdictions with different data protection laws. We will take steps to protect your data in accordance with this Policy and applicable law.

  2. Data Retention We retain your information for as long as necessary to:

  • Provide products and services and fulfill orders.

  • Communicate with you and respond to inquiries.

  • Meet legal, regulatory, or tax requirements.

  • Resolve disputes and enforce our agreements.

  • Improve our services (while preserving data in anonymized or aggregated form where appropriate).

  1. Your Rights and Choices

  • Access, update, or delete your information: You can review and update your account details via your account page.

  • Marketing communications: You can opt out of marketing emails at any time by following the unsubscribe link in emails or contacting us.

  • Do Not Sell / Do Not Share: Melt&Fuze does not engage in targeted advertising driven by sensitive data; if applicable, you may request data sharing or deletion per applicable laws.

  • Data portability and rights under local law: Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your data; you may also object to processing or request data transfer. To exercise, contact us as described below.

  1. Cookies and Tracking Technologies We use cookies and similar technologies to:

  • Remember your preferences and login information.

  • Analyze site usage and performance.

  • Provide personalized content and advertisements (where applicable with consent). You can control cookies through your browser settings or our cookie banner if available. Note that disabling cookies may affect site functionality.

  1. Advertising and Analytics- We may use analytics and advertising partners to understand traffic and improve marketing efforts. These partners may set cookies and collect information about your online activities over time and across sites. You can opt out of certain advertising practices by adjusting settings with partners or using opt-out tools where available.

  2. Security We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. If you have unknown activity on your account, contact us immediately.

  3. Children’s Privacy- Our services are not directed to children under the age of 16 (or the age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we learn that a child has provided personal data without proper consent, we will take steps to delete it.

  4. Do Not Track -Our site does not respond to Do Not Track signals, and we do not track users across sites for purposes of online behavioral advertising unless permitted by law.

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